Inlustro is a consulting firm established in 2013 by marketing strategist Berit Lid Scharff. We specialize in helping scale-ups grow nationally or globally. We mainly work with B2B technology companies operating in international markets, both long-term "CMO For Hire" and short-term project deliveries. We have clients within IT, energy, offshore wind, SaaS, aviation, retail, telecom, clean technology, fintech, edtech, media, biotechnology, and more.
For customer references and other information, please don't hesitate to contact us directly.
For customer references and other information, please don't hesitate to contact us directly.
Berit Lid Scharff
Berit is a senior business professional specialized in international growth of B2B technology companies through strategic marketing, brand management and business development.
She has more than 20 years of experience in marketing, PR/AR and business development from leadership positions in Norway and internationally in Cisco, TANDBERG, Save the Children, Mattel, Nustad & Partners ad agency, and more. Berit is a corporate board member of Xait (2018-), Entail (2022-), and FIRST Fondene (2024-) and for Ørn Software and Mercell when they were listed on Oslo Stock Exchange (2021-22). She is a mentor for Katapult Ocean (2019-) and was part of the Offshore Wind Advisory Committee of Norwegian Energy Partners 2019-2020. Berit is also on the board of Norwegian Society for the Conservation of Nature (2024-).
Berit holds an MBA (Master of Business Administration) from BI Norwegian Business School and NUS (National University of Singapore), MBM (Master of Business and Marketing) from BI Norwegian Business School, and Mellomfag (Minor) in Anthropology from the University of Oslo.
More information about Berit here.
Berit is a senior business professional specialized in international growth of B2B technology companies through strategic marketing, brand management and business development.
She has more than 20 years of experience in marketing, PR/AR and business development from leadership positions in Norway and internationally in Cisco, TANDBERG, Save the Children, Mattel, Nustad & Partners ad agency, and more. Berit is a corporate board member of Xait (2018-), Entail (2022-), and FIRST Fondene (2024-) and for Ørn Software and Mercell when they were listed on Oslo Stock Exchange (2021-22). She is a mentor for Katapult Ocean (2019-) and was part of the Offshore Wind Advisory Committee of Norwegian Energy Partners 2019-2020. Berit is also on the board of Norwegian Society for the Conservation of Nature (2024-).
Berit holds an MBA (Master of Business Administration) from BI Norwegian Business School and NUS (National University of Singapore), MBM (Master of Business and Marketing) from BI Norwegian Business School, and Mellomfag (Minor) in Anthropology from the University of Oslo.
More information about Berit here.
"Berit is a fantastic marketeer and team leader - with great strategic thinking combined with wonderful creativity across all aspects of marketing. Her skill lies in being able to foster co-operation and teamwork to bring strategy to real action and results."
Jeremy Bevan, Vice President EMEA Marketing, Cisco
Jeremy Bevan, Vice President EMEA Marketing, Cisco
Henrik Lid Scharff
Henrik has over 30 years of experience with development and management of technology companies in Norway and internationally.
He has hands-on experience with global business development (Innovation Norway), energy (Kværner Engineering, Aker Solutions Singapore), aviation (Indra Navia, Acams) and environmental technology/bioenergy (Cambi).
Henrik has extensive knowledge about building new markets for Norwegian companies in Latin America, through activities such as partner search, establishing distribution networks, and operational sales via agent networks. Henrik is focused on identifying new opportunities and leveraging them effectively, as well as building relationships to achieve long-term results. He will contribute with his broad experience in developing sales strategies, distribution networks, and market development.
Henrik holds a Master's degree in Civil Engineering in construction/offshore from Heriot-Watt University Edinburgh and an MBA (Master of Business Administration) from BI Norwegian Business School, with studies in Oslo and Mexico.
More information about Henrik here.
Henrik has over 30 years of experience with development and management of technology companies in Norway and internationally.
He has hands-on experience with global business development (Innovation Norway), energy (Kværner Engineering, Aker Solutions Singapore), aviation (Indra Navia, Acams) and environmental technology/bioenergy (Cambi).
Henrik has extensive knowledge about building new markets for Norwegian companies in Latin America, through activities such as partner search, establishing distribution networks, and operational sales via agent networks. Henrik is focused on identifying new opportunities and leveraging them effectively, as well as building relationships to achieve long-term results. He will contribute with his broad experience in developing sales strategies, distribution networks, and market development.
Henrik holds a Master's degree in Civil Engineering in construction/offshore from Heriot-Watt University Edinburgh and an MBA (Master of Business Administration) from BI Norwegian Business School, with studies in Oslo and Mexico.
More information about Henrik here.